
Course at a Glance
- MasterDegree level
- 1.3 yearsDuration
- Guelph, CanadaLocation
- business, marketingField of study
- EnglishLanguage of instruction
- GuelphCampus
- Master of ScienceAwards
- $20,513Fees
- AvailableScholarship
About this programme
Faculty and graduate students in the Department of Marketing and Consumer Studies share a focus on the multi-disciplinary examination of consumer behaviour and marketplace phenomena. The fields of emphasis are: Consumer Behaviour Marketing Central to the department's research and graduate teaching program is to help key stakeholders (businesses and policy makers) make informed decisions, formulate effective strategies and policies, improve economic welfare, and facilitate sustainable development by advancing their understanding of consumer decision making and consumer well-being.
Read more
The Master of Science degree in Marketing and Consumer Studies requires the completion of a thesis or a Major Research Project (MRP) under the guidance and supervision of a member (or members) of the graduate faculty.
Is this course right for you?
Our counsellors check your profile against this programme's entry criteria and tell you where you stand — before you pay anything.
What we look at
- Your subject background and grades
- Your English score, or how to get one
- Budget, including living costs
University & programme
- Listed from the catalogueNot yet staff-verified — ask us to confirm the details.
- English requirementIELTS Overall 6.5
- Study modeFull-time
Admissions checklist
Entry requirements
Completion of an undergraduate honours degree or equivalent from a recognised university with a grade average of at least 70% (B-) in the last four semesters (normally the last two years) of full-time study. Two referee assessment forms and transcripts from every post-secondary institution attended are required. Programme minimum admission average: 73%. Programme-specific requirements: To be considered for admission to this program, applicants must: Hold a four-year undergraduate degree (from a college or university) or its equivalent with demonstrated coursework and/or training in Marketing, Economics, General Business, Math, Statistics, Psychology, or Social Science, with a minimum average of at least B (73%) in the last two years of study. Coursework and training in these aforementioned areas are expected to provide a strong foundation in business theories and relevant study methodologies. All applicants are required to submit GRE or GMAT scores. However, students may be eligible for a waiver of this requirement if they complete their 4-year business degree from a Canadian University or demonstrate their writing skills with a writing sample or published work, and/or their communication skills through performance during interviews. This decision will be made at the d · English: IELTS 6.5; TOEFL iBT 89; PTE Academic 60; Duolingo English Test 120 · English test waiver: Certification is required only where the applicant's first language is not English. Other accepted tests: CAEL 70 overall; MELAB 85; Oxford English Language Level Test (ELLT) 7. The advanced level of the University of Guelph English Language Certificate Program (ELCP) satisfies the requirement; admission may also be offered on condition of completing the Graduate Preparation Program (GPP, two semesters). · GRE/GMAT: GRE/GMAT referenced in the programme's own admission requirements - see entry_requirements. · Application fee: CAD 125.00 (non-refundable, payable to OUAC)
The usual set for this level. Your counsellor confirms the exact list for this university.
- Academic transcripts
- English test score (IELTS/TOEFL)
- Passport copy
- Statement of purpose (optional)
- Recommendation letters (optional)
Cost & scholarships
- Tuition$20,513 CAD / year≈ $15,083 / year
- Living costsVary by city — see the destination guide.
- ScholarshipsTuition and funding: Domestic Tuition - $31,500; International Tuition - $39,375; The Department of Marketing and Consumer Studies typically provides funding support to most admitted MSc students in the form of departmental scholarships and graduate teaching assistantship positions. Funding levels vary based on students’ academic achievements, qualifications, and overall merit. Students are encouraged to plan their finances accordingly. We strongly encourage all students to apply for additional funding opportunities in advance of joining the program. There are a number of additional resources available for students in the form of loans, bursaries and scholarships, including the Milad Ghasemi Ariani Memorial Scholarship. Click here for information regarding tuition of the MSc Marketing and Consumer Studies program. Click here for more information regarding financing your degree with the Student Financial Services. Source:. University-wide international awards Guelph names for graduate students: International Doctoral Tuition Scholarships (up to four years) and International Master's Tuition Scholarships "for both course-based and thesis-based programs", plus the Ontario Graduate Scholarship and tri-agency awards. SourceView scholarship page
Application timeline
Typical timings. Deadlines differ per university and intake.
- 1Prepare documents1–2 weeks
- 2Submit application1–3 weeks
- 3Receive offer letter2–6 weeks
- 4Apply for visa4–8 weeks
Application deadline: Fall (September) entry: 15 January (international applicant deadlines as published by the University; year not shown on the programme page)
Visa & support journey
- Offer letterFrom the university
- Visa guidanceExpert support
- Pre-departureAccommodation & travel
- Ongoing supportEven after you arrive
Student stories
Real students. Real results.
- Average rating
- 4.9
- Google reviews
- 360+
- Rated five stars
- 95%
Average rating
Google reviews
Rated five stars
“I would like to express my gratitude for the excellent assistance provided during my student visa process. The team was responsive, knowledgeable, and supportive at every stage, from document preparation to submission guidance. Their clear communication and professional approach made the process much easier and more efficient.”
1 / 8
Nihad K, 5 out of 5 stars
Every review below is a real Google review — see all of them
Frequently asked questions
How much does Marketing and Consumer Studies, MSc cost?
CAD 20,513 / year.
What English score does it need?
IELTS 6.5 overall is the score listed for this programme.
How long is it?
1.3 years, as listed by the university.
What are the entry requirements?
Completion of an undergraduate honours degree or equivalent from a recognised university with a grade average of at least 70% (B-) in the last four semesters (normally the last two years) of full-time study. Two referee assessment forms and transcripts from every post-secondary institution attended are required. Programme minimum admission average: 73%. Programme-specific requirements: To be considered for admission to this program, applicants must: Hold a four-year undergraduate degree (from a college or university) or its equivalent with demonstrated coursework and/or training in Marketing, Economics, General Business, Math, Statistics, Psychology, or Social Science, with a minimum average of at least B (73%) in the last two years of study. Coursework and training in these aforementioned areas are expected to provide a strong foundation in business theories and relevant study methodologies. All applicants are required to submit GRE or GMAT scores. However, students may be eligible for a waiver of this requirement if they complete their 4-year business degree from a Canadian University or demonstrate their writing skills with a writing sample or published work, and/or their communication skills through performance during interviews. This decision will be made at the d · English: IELTS 6.5; TOEFL iBT 89; PTE Academic 60; Duolingo English Test 120 · English test waiver: Certification is required only where the applicant's first language is not English. Other accepted tests: CAEL 70 overall; MELAB 85; Oxford English Language Level Test (ELLT) 7. The advanced level of the University of Guelph English Language Certificate Program (ELCP) satisfies the requirement; admission may also be offered on condition of completing the Graduate Preparation Program (GPP, two semesters). · GRE/GMAT: GRE/GMAT referenced in the programme's own admission requirements - see entry_requirements. · Application fee: CAD 125.00 (non-refundable, payable to OUAC)
Is there a scholarship?
Tuition and funding: Domestic Tuition - $31,500; International Tuition - $39,375; The Department of Marketing and Consumer Studies typically provides funding support to most admitted MSc students in the form of departmental scholarships and graduate teaching assistantship positions. Funding levels vary based on students’ academic achievements, qualifications, and overall merit. Students are encouraged to plan their finances accordingly. We strongly encourage all students to apply for additional funding opportunities in advance of joining the program. There are a number of additional resources available for students in the form of loans, bursaries and scholarships, including the Milad Ghasemi Ariani Memorial Scholarship. Click here for information regarding tuition of the MSc Marketing and Consumer Studies program. Click here for more information regarding financing your degree with the Student Financial Services. Source:. University-wide international awards Guelph names for graduate students: International Doctoral Tuition Scholarships (up to four years) and International Master's Tuition Scholarships "for both course-based and thesis-based programs", plus the Ontario Graduate Scholarship and tri-agency awards. Source View scholarship page
Is it accredited?
Business school accreditation — AACSB (institutional quality mark, NOT a licence to practise): AACSB International (The Association to Advance Collegiate Schools of Business)
Ready to apply?
Get expert guidance and take the first step towards your global education.
Free counselling · No application fee to enquire · Reply within 24h