Bachelor Business Management and Startup Building

The first year can be seen as a basic starter pack for tomorrowʼs entrepreneurs. We start with the skills of presenting an idea well – because a lot of genius goes unnoticed in the world simply because an idea is communicated inadequately. Students will work with latest worldʼs frameworks such us Lean Start-up Methodology, Lean Business Model Canvas, Google Sprint, Design Thinking, etc. They learn how to validate the idea fast and at low cost. Students learn how to identify opportunities and obstacles in business entrepreneurship. Furthermore, students are immersed in all the business basics of running a startup: lean business models, business validation, business plan preparation, unique sales proposition identification, emerging technologies etc. The second year delves deeply dive into building a lean startup organization while learning essential tech and analytical skills. The objective of this academic year is to find the elusive product/market fit and build an MVP . Students are expected to talk to potential customers, learn essential sales techniques, become able to find and test various customer acquisition channels, and develop effective messaging and positioning. Teams will be expected to execute their sales and marketing plans, define and build and MVP and test it with early customers. Students will learn essential tech skills needed for modern entrepreneur. By the end of the year, students will have an MVP thatʼs not only validated using frameworks but also tested with early customers. Throughout the process, the teams are assisted by mentors and take advantage of opportunities to pitch their ideas to investors and startup competitions. In the third year, student startups will transform into real companies. Student startups are expected to have found their product/market fit so they will start scaling, and doubling down on strategies that worked at early stage to turn them into real growth. The third year is essentially about transforming a lean startup into a scalable venture backed business. Students will learn how to automate and scale into a properly running organization, how to build high- performing sales teams, how to lead and hire for a fast growing organization and how to create and nurture company culture as the company grows. In this final year students will be pushed to their limit as they turn their startups into businesses while planning, designing and executing on much more complex strategies as they prepare to raise venture funding, and subsequently become the next unicorn. The year will culminate in a Demo Day where student startups will compete in for investors, distinguished entrepreneurs, mentors and other experts in the field.