Master's Programme in Marketing
FinlandCourse at a Glance
- MasterDegree level
- 2 yearsDuration
- Helsinki, FinlandLocation
- MarketingField of study
- EnglishLanguage of instruction
- HelsinkiCampus
- €15,000Fees
- Ask our teamScholarship
About this programme
The marketing major focuses on the role of marketing in different types of organisations and on how marketing can be used strategically and as a tool for competing in markets, equipping students for top marketing positions. Courses include Responsible Marketing, Consumer Psychology, Transformative Service Strategies: Project Course, Customer-Driven Service Strategy and Strategic Sales Management.
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The programme has a three-part structure: 90 ECTS of programme-tied studies including research methods and a thesis, at least one language course of 5 ECTS, and 24 ECTS chosen freely.
Is this course right for you?
Our counsellors check your profile against this programme's entry criteria and tell you where you stand — before you pay anything.
What we look at
- Your subject background and grades
- Your English score, or how to get one
- Budget, including living costs
University & programme
Finland- Empire Overseas Education verified programmeChecked with the university before it was listed.
- English requirementIELTS Overall 6.5
Admissions checklist
Specific entry criteria for this programme are confirmed case by case. Our Empire Overseas Education admissions team will review your academic record, English scores and budget — free of charge — and tell you exactly where you stand.
The usual set for this level. Your counsellor confirms the exact list for this university.
- Academic transcripts
- English test score (IELTS/TOEFL)
- Passport copy
- Statement of purpose (optional)
- Recommendation letters (optional)
Cost & scholarships
- Tuition€15,000 EUR / year≈ $16,304 / year
- Application fee₹5,999, paid once before your application is submitted
- Living costsVary by city — see the destination guide.
Application timeline
Typical timings. Deadlines differ per university and intake.
- 1Prepare documents1–2 weeks
- 2Submit application1–3 weeks
- 3Receive offer letter2–6 weeks
- 4Apply for visa4–8 weeks
Visa & support journey
- Offer letterFrom the university
- Visa guidanceExpert support
- Pre-departureAccommodation & travel
- Ongoing supportEven after you arrive
Student stories
Real students. Real results.
- Average rating
- 4.9
- Google reviews
- 360+
- Rated five stars
- 95%
Average rating
Google reviews
Rated five stars
“I would like to express my gratitude for the excellent assistance provided during my student visa process. The team was responsive, knowledgeable, and supportive at every stage, from document preparation to submission guidance. Their clear communication and professional approach made the process much easier and more efficient.”
1 / 8
Nihad K, 5 out of 5 stars
Every review below is a real Google review — see all of them
Frequently asked questions
How much does Master's Programme in Marketing cost?
EUR 15,000 / year.
What English score does it need?
IELTS 6.5 overall is the score listed for this programme.
How long is it?
2 years, as listed by the university.
What are the entry requirements?
A Bachelor's or Master's degree. All applicants must fulfil Hanken's qualitative requirement, which consists of the GMAT or GRE aptitude test; in some cases a sufficient GPA can be used instead. Admission Group 1 (qualifying bachelor's from Finland, the EU/EEA, Switzerland or a Hanken partner university for exchange): GPA of at least B on a US grading scale (3.0 on a 5.0 Finnish scale). Admission Group 2 (qualifying bachelor's from outside the EU/EEA): GMAT Focus Edition minimum 515, GMAT 10th Edition minimum 550, GRE minimum 150 in Quantitative Reasoning, or GTEBS minimum total standard value 95. English language requirement must also be met. Main Admission round is open to all applicants holding a Bachelor's or Master's degree. This programme is also open in the Rolling Admission round, which is open to applicants holding a Bachelor's degree with the major subject Business Administration and/or Economics obtained outside Finland and has higher requirements: Admission Group 1 GPA of at least B+ on a US grading scale (4.0 on a 5.0 Finnish scale); Admission Group 2 GMAT Focus Edition minimum 555, GMAT 10th Edition minimum 600, GRE minimum 158 in Quantitative Reasoning, or GTEBS minimum total standard value 99.
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