BA Marketing

3-year academic bachelor programme training marketing specialists to analyse market trends, develop campaigns, and leverage digital tools. Students gain expertise in consumer insight, brand building, and strategic thinking. Core areas: digital marketing, content marketing, influencer marketing, event marketing, marketing communications, consumer psychology, market research, social media, branding, and multimedia production. ERASMUS+ internship placements across France, Italy, Poland, Spain, Germany, and other European countries. Graduates work in marketing agencies, enterprises, tourism, banking, and state institutions across Latvia and the EU.

Secondary education diploma or equivalent professional qualification. English proficiency: B2 level minimum. Accepted certificates: IELTS 5.5-6.0, TOEFL iBT 72+, Cambridge FCE/CAE/CPE 160+, TOEIC 605+, PTE Academic 59+. Laptop with Microsoft Office, Adobe Reader, Canva, and video editing software required. A medium-of-instruction (MOI) letter from your previous institution, confirming that your studies were conducted in English, is accepted in place of an English test score.

Don't have a score yet? You can still enquire — our admissions team advises on the test and band you need.