BBA Bachelor of Business Administration (Digital Marketing)

3-year Bachelor of Business Administration with a Digital Marketing specialisation at RTU Riga Business School (AACSB accredited). Combines core BBA business education with advanced digital marketing expertise: SEO/SEM, social media marketing, content strategy, data analytics, e-commerce, digital advertising, and marketing technology. Strong practical focus with real-world projects. Graduates work in digital marketing agencies, brand management, e-commerce, digital strategy, and marketing analytics roles internationally.

Secondary education diploma or equivalent (high school diploma). English proficiency: B2 level minimum — IELTS 6.0+, TOEFL iBT 80+, or equivalent. Strong academic record required. An EOE counsellor can guide you through the application process. A medium-of-instruction (MOI) letter from your previous institution, confirming that your studies were conducted in English, is accepted in place of an English test score.

Don't have a score yet? You can still enquire — our admissions team advises on the test and band you need.