Master of Science - Consumer and Digital Marketing Analytics (N5AG/N5AJ)

In the age of big data, companies have more consumer information than ever before. They can use this information to target consumers, but they can also use consumer information (e.g. feedback from reviews) to improve products and services. Gaining insight from customers and understanding shifting patterns of consumer behavior is important for companies in order to satisfy customer needs and ultimately the viability or profit-making potential of the company.<

Specific entry criteria for this programme are confirmed case by case. Our EOE admissions team will review your academic record, English scores and budget — free of charge — and tell you exactly where you stand.

We haven't published the English scores for this programme yet. Every United Kingdom university sets one — usually IELTS or an accepted equivalent. Our EOE admissions team will confirm the exact band this course requires before you apply.