Master of Arts - Strategic Marketing Management (Thesis)

In the first two semesters students will study at ISM. They will learn to analyze dynamic framework conditions and to determine promising market positions through qualitative and quantitative market research. The third semester takes them abroad to one of our partner universities. Students studies will be completed with a practice-oriented Master's thesis in the fourth semester.

Specific entry criteria for this programme are confirmed case by case. Our EOE admissions team will review your academic record, English scores and budget — free of charge — and tell you exactly where you stand.

We haven't published the English scores for this programme yet. Every Germany university sets one — usually IELTS or an accepted equivalent. Our EOE admissions team will confirm the exact band this course requires before you apply.